In order to reach the precise target group (mothers of infants and small babies, as well as pregnant women) we have planned to use women and parenting press. The annual internet activities focused exclusively on the social media and was supported by the WoM marketing, mailing, behavioral targeting and search engine campaign.
Our media campaign for BioGaia involved also ambient actions – BioGaia was present in the selected birthing classes throughout Poland and in the ”Tasty, healthy, colorful” show in Polsat Cafe TV. Our campaign for BioGaia turned out to be quite a success and was appreciated by the brand HQ in Switzerland.
