No so long ago it would be sufficient to say that our job focuses on complex preparation of marketing strategies. We develop both ATL (Above the Line): using traditional media (press, radio, TV) and posters, outdoor and indoor campaigns – reaching mass, not exactly described group of consumers and enabling the marketing visibility in the public space; as well as BTL (Below the Line): – operating more precisely, targeting particular consumers with less standard means.
In recent years however this two approaches to marketing communication intersect or penetrate and the line between them is really difficult to define. This situation is getting common due the development of the unconventional forms of internet advertisement, wider use of public relations and evolution of direct marketing. That is why, we are more likely to describe our activity as TTL (Through the Line) or 360 degrees communication, which – apart from most effective combination of the above mentioned ATL and BTL elements – uses also social and mobile marketing, buzz and WoMM marketing tools, as well as many more alternative, custom marketing activities selected in accordance with individual needs of our clients.